Eastays delivers a personalised marketing plan for every property. Whether you provide a short-term home from home for the corporate sector, or a holiday let for leisure guests, we’ve got it covered.
Each property has its own wow factor and we will create a marketing plan that is as unique as your accommodation. We visit every property so that we can get to know it personally. As a result we will create a truly bespoke strategy to take your property to market. Do you have a modern apartment that’s perfect for commuters? Does your property have a dream garden for kid’s to explore? Or, maybe you have the ideal base from which to visit the attractions on your doorstep. We will work with you to target your guests through social media, blog posts, advertising and our relationships with the media.
Our state of the art booking system allows us to further tailor your property’s exposure in order to reach your perfect tenants. With the ability to advertise on over 300 online travel agency websites including Booking.com, HomeAway, Airbnb and TripAdvisor you can be sure of maximum booking optimisation.
Our dynamic pricing software is based on real time data. We automatically compare and review the price recommendations for similar properties in your area. From this we can customise our strategies for both price and minimum stay. As a result, a good business opportunity is never overlooked.
Eastays’ dedicated booking portal is user friendly and easy to navigate. Guests can swiftly and effortlessly find what they are looking for.
We pride ourselves on our personal and professional service. Our local knowledge means we can take advantage of events and spikes in demand to maximise your rental income. Being based locally means we are always on hand to help with any maintenance issues or guest requests.
Eastays Booking Manager
Our Booking Manager software allows us to advertise your property(s) with up to 300 booking agents. It automates the alignment of the occupancy calendars throughout our advertising agencies, ensuring that the occupancy of your properties are matched with all our advertising portals in real-time.
For example: If we receive a reservation through one of our providers, such as Airbnb or Expedia, our booking manager ensures that all other portals advertising your property are blocked for the corresponding period. This means you never have to worry about double bookings.
Dynamic Pricing Software
Eastays uses powerful, web-based revenue management and dynamic pricing software for your holiday and corporate lettings. Our data-driven approach and bespoke pricing strategies help us to increase your profit and save you hours of admin time in the process.
When we input your listing(s), Eastays’ pricing system, based on real time industry data, will automatically compare and review the price recommendations for similar properties in your area. We can customise our strategies for both pricing and minimum stay.
We will synchronise your prices to all our advertising agencies at the touch of a button. This allows us to adjust the price for specific dates, designated periods of time or seasonally. Our expert local knowledge of the market and local events allows us to further optimise our marketing strategy.
We know what it takes to run a successful holiday/corporate let business and how much time and effort it takes. Our two standard packages mean that you can opt to do a much or as little as you want.
With hundreds of online travel agencies and an average set-up time of 3 hours per property, it’s difficult to know who to advertise with. Our knowledge of the sector allows us to easily target your perfect guest and to achieve the best rental yield for you.
If you haven’t got time to manage the paperwork, insurance, health and safety certificates, not to mention guest liaison and social media, we can take this off your hands. Furthermore, we can even take responsibility for your housekeeping, property and garden maintenance to create a truly hassle-free business model.
Marketing Only Business Model:
With our marketing only business model we aim to maximise your property’s earning potential. We will manage all aspects of marketing up to and including booking, leaving you time to concentrate on other aspects of your business such as guest interaction.
Benefits of Marketing Only:
- Free set-up on Eastays’ website and our channel manager
- Free property appraisal and feasibility check
- Promotion on Eastays’ dedicated booking portal and up to 300 online booking sites
- Use of Eastays’ exclusive booking manager and dynamic pricing software
- Owner’s unique login to dashboard with real time booking and financial information.
- Professional photography with professional staging (3D photography available at an additional cost)
- Targeted social media and email campaigns
- Guest liaison management up to the point of booking confirmation
- Expert knowledge of each property, local area and amenities
- Organisation of safety checks, incl. health & safety, fire risk assessment and PAT testing if not already in place
(12% plus VAT ongoing monthly fee – NO SET-UP FEE)
Fully Managed Business Model:
With our fully managed model we will work with you in the initial stages to create a truly hassle free business to suit you and meet your targets. We will take care of every aspect of the rental for you leaving you free to enjoy your time as you desire. You will have a unique login to a personalised dashboard so that you can get up to date booking and financial information as and when you like.
Benefits of Fully Managed:
ALL BENEFITS OF MARKETING ONLY PLUS…
- Arrangement and coordination of full maintenance and housekeeping services
- Regular property inspections
- 24/7 emergency maintenance & repair support (cost of work is additional)
- 24 hr guest support – including out of hours emergency helpline
- Production of a unique guest welcome and information pack.
- Production and updating of a photographic inventory record for your property
(20% plus VAT ongoing monthly fee – NO SET-UP FEE)
Customise your service Model with our ‘Optional Extras’
- 3D Photography and Virtual Tours
- Security – Smart lock security system
- Decoration/renovation services
- Additional housekeeping services
- Garden maintenance/landscaping/fencing
- Window cleaning
- Gutter maintenance
- Welcome hampers
- Linen supply